Brand strategy and positioning define how your business is perceived and why customers choose you over competitors.
Brand Strategy and Positioning: How to Build a Brand That Sticks
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Recent musings
15 signs your brand needs a refresh
Is your business ready for a brand refresh? Learn how to refresh your brand for maximum impact with our brand identity audit checklist.
5 branding mistakes even smart companies make (and how to fix them)
Brand feeling off? These 5 fixes will get your strategy back on track.
Brand personalities we are crushing onÂ
Understanding and defining your brand archetype is crucial in shaping your identity and guiding your marketing efforts. Â
How to find your brand archetype
Explore the 12 brand archetypes with examples and learn how defining your brand personality can help you connect with your audience.
The art of the storyteller
Great storytelling isn’t about the length of a story or the complexity of it. Instead, it’s about knowing how you want the audience to feel and what they should easily take away from it.Â
Giving your brand a voice
A strong verbal identity, with a distinct style and intentional language, can amplify your brand and make it memorable.
Your brand is more than a logo
Your brand reflects who you are, what you do, how you do it, and how you want others – customers, partners, and future employers – to see you.
Branding A to Z: tips to standout
Tips for designing a memorable brand for your new business, product, or service.