28 Jun 2019

Evergreen content types to boost SEO

Your guide to long-lasting content that drives traffic and engagement.


We’re not talking about trees today. Instead, we’re talking about content that can boost your SEO, help grow your business, and provide value to your readers. Evergreen content is search-optimized content that stays relevant long past its publication date. As its name implies, the content will stay fresh for your readers over months or even years.

Creating long-lasting content can provide a multitude of benefits for your business. It can improve your search engine rankings, drive prospects to your sales funnel, continually drive traffic to your site, and position your brand as an industry influencer. In fact, evergreen blog posts get as much as 283% more traffic than newsy, seasonal content.
When writing evergreen content, you should answer frequently asked questions from your readers/customers. Provide industry tips or “how to” instructions. Explain detailed industry concepts in terms that are easy to understand for readers. Let’s break down the top four types of evergreen content:

1. How-to content

When people turn to Google to learn something, they often start their search with “how to…”. Use this to your advantage by creating valuable how-to content for readers. Do you own a bakery? Write an article about how to decorate a birthday cake. Do you work in personal finance? Write an article detailing the best steps for saving for retirement.

2. Product reviews

We all love to read reviews before we purchase any product. You can gain readers from this fact. Interested in social media? Review metrics platforms that you have used in your business-share the platforms, cost, pros and cons, and any insider tips.

3. Videos

While not all videos are evergreen (we are looking at you news clips), videos are especially effective for SEO when you need to illustrate how to do something. Remember the article about decorating a birthday cake? Take a video to show your readers an example. If creating videos isn’t possible, consider using a series of images (photos or illustrations, diagrams, gifs, etc.) to your advantage.


4. Lists/Tips

Provide tips in your respective industry that showcase your knowledge and experience. Posts like these typically focus on presenting a lot of information in one place with the hopes that if your readers leave with at least one takeaway. To give you an example, we shared the following posts:

Of course, it’s important that you address evergreen topics that are relevant to your business. Be sure to follow basic SEO techniques like on-page keyword optimization, making use of your images’ alt text, and including social sharing buttons. The more search-friendly your evergreen article is, the better. Then it can be seen, shared, and linked, driving traffic for months to come.

Pro tip: Quora is a great place to see what questions your audience is asking.

Now it’s time to create evergreen content for your business. What topics will you tackle? Drop links to your articles below.

Categories: MarketingSocial Media
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