Staying ahead in marketing requires adaptability, creativity, and a clear understanding of emerging trends.
As we continue into 2024, we see challenges and opportunities, prompting our clients and companies to explore innovative marketing tactics.
Let’s dive into marketing tips and strategies you can leverage this year to thrive in the digital world.
- Hyper-personalized marketing
Use your insights on your customers and target audience to enable personalization. You can foster strong connections with current and potential clients by delivering targeted content, personalized recommendations (even those powered by AI!), and tailored marketing messages.
See it in action: Starbucks excels at hyper-personalization. With the help of AI, the company uses real-time data to send customers unique offers based on their preferences, activity, and past purchases.
Starbucks sends hyper-personalized messages to their customers so they always feel like their communication with the brand is tailor-made.
- Interactive content experiences
Take your content engagements to the next level with interactive experiences. Quizzes, polls, and engaging interactions at events capture your audience’s attention and provide valuable insights into their interests and preferences. Your customers are more likely to engage with content that involves them directly.
See it in action: This “Other Side” campaign from Honda is a great example of a successful interactive content experience! It was created around their newest product, the Honda Civic Type R.
- Create connections on social
Go beyond social selling and emphasize employee advocacy online. Let your sales team leverage their social media platforms to build relationships and engage with potential clients directly. Employee advocacy groups can encourage your team to share company content, position them as thought leaders, and amplify your company’s reach more authentically.
See it in action: Penske, a supply chain and logistics company, showcased its ability to create connections with employees online. The company’s employee advocacy social media campaign created a 9,000%+ increase in total reach and a 300%+ increase in website click-throughs.
- Optimize for voice search
Voice search is on the rise, thanks to the prevalence of smart speakers and voice-activated devices. Ensure your digital content is optimized for voice search by incorporating natural language and conversational keywords. Voice search optimization is not just a trend; it’s a fundamental aspect of staying visible in the evolving digital landscape.
72% of US residents who are aware of voice search have used the functionality, so optimizing for it is essential for getting eyes on your business.
Pro tip: Voice search digital marketing is all about providing the best possible answer for questions, as well as having a great review generation strategy to rank for questions like “What’s the best sushi restaurant near me?”
As you set out to market your company this year, what’s on your roadmap? We’d love to hear about your innovative approaches.
