At DoubleShot Creative we like to keep an eye on emerging design trends. Over the last year, we have seen many significant events that have not only impacted the world, but design as well.
Nature Inspired and Sustainable
Although it has been on the table for years, the issue of climate change was once again brought to the forefront, with protests such as the Extinction Rebellion in London and Greta Thunberg leading the way for climate activism. People are expressing the urgency of the matter and it is notably affecting design. Sustainability is becoming just as desirable as it is important; and the inclusion of natural materials and textures, as well as botanical elements is a pertinent accompaniment.
Socially Conscious Design
The global COVID-19 pandemic has been impossible to ignore and has forced a change unlike anything we had seen in our lifetimes. Fear and frustration were accompanied by compassion and kindness, and socially conscious design became a new direction. Offering hope and empathy to those in solitude, suffering loss, or working tirelessly to help those in need became the norm.
Activism and Street Art
The tragic death of George Floyd exposed the problem of racially motivated police brutality and took utmost importance as millions protested in the United States and across the globe. We saw activism, visual strength, and disruption in art as well as on the streets.
Diversity and Honesty
This BLM movement urged a renewed sense of inclusion and allyship and inspired big brands to think about diversity as well as address outdated and offensive stereotypes.
Humility and honesty as well as ownership over wrongdoings really stood out as progress, even if it was just the tip of the iceberg. Brands are promoting much more diversity, honesty, and authenticity in design as a result. Black artists are receiving acknowledgment and praise for their art. In fact, galleries such as the Ross-Sutton gallery in NYC show their solidarity by celebrating black art and artists.
Summer of Love
With the rollout of the COVID-19 vaccinations, feelings of optimism and triumph are beginning, albeit tentatively. A summer filled with vacations and festivals, drinks at the pub, BBQs, and all dearly missed social occasions are awakening the new summer of love! With bright colors, optimism, and a sense of freedom that we have all been missing, the style is reminiscent of the psychedelic 60’s with a modern twist.
That said, we can see how these significant events have affected our world and design trends beyond expectation.
As a global community, we have taken to fixing issues ourselves. Creatively, we have become more inclusive and are thinking more out of the box than ever before.