Insurance Company Brand Refresh
messaging // brand // design
Develop an updated messaging and brand platform for an insurance company and it’s family of sub-brands that can be applied to existing marketing and communications collateral.
After performing a competitor audit and internal workshop, we first developed a messaging framework with a refined vision, mission, and value proposition. This work was then leveraged into a visual brand exploration, culminating in new logos for both the parent company and it’s subbrands, an updated color palette, new design elements, and a set of brand guidelines to pull everything together.
A brand refresh for a nonprofit, including logo design, brand guidelines, graphic design, and a new website.
Branding, web design, and a digital marketing strategy designed to encourage meaningful social media engagement.