Effective LinkedIn design can bring your content to life and drive engagement. Did you know LinkedIn posts with rich media (think images and videos) receive a 98% higher comment rate than those without?
The general that quality is more effective than quantity on social media applies to rich media, too.
It is crucial to set the professional tone of your profile and company page with crisp, engaging imagery and videos, just don’t overdo it.
Knowing how to create the perfect LinkedIn image in the right dimensioncan be a bit confusing so we are here to help.
Follow this cheat sheet to ensure you use the optimal LinkedIn image sizes and that your content will display clearly across all devices.
Perfect Your Personal LinkedIn Profile
- Profile photo
- 400 x 400 pixels or larger (Up to 7680 x 4320 pixels)
- LinkedIn can handle files up to 8MB, so upload as large of an image as possible.
- Cover photo
- 1584 x 396 pixels (Aspect ratio: 4:1)
- Make sure your file is smaller than 8MB
Pro Tip: Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of display before finalizing.
Spruce Up Your LinkedIn Company Pages
- Company logo size: 300 x 300 pixels
- Cover photo image size: 1128 x 191 pixels
Posting Digital Media Like a Pro on LinkedIn
- Single or multi-image posts: 1080 x 1080 pixels or 1920 x 1080 pixels
- Article featured image: 1200 x 644 pixels
- Article banner image: 600 x 322 pixels
- Blog post link preview mages: 1200 x 627 pixels
- Documents: 1080 x 1080 pixels or 1920 x 1080 pixels
- Preferred Format for Document: PDF
- Videos: 256 x 144 pixels or larger (Up to 4096 x 2304 pixels)
- Video file size: 75KB to 200MB
- Maximum video length: 10 minutes
- Stories image size: 1080 x 1920 pixels
Ads and Events Need Love, Too
- Company logo size for ads: 100 x 100 pixels
- Spotlight ads logo size: 100 x 100 pixels
- Spotlight ads custom background image: 300 x 250 pixels
- Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
- Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)
- Event Logo Size: 300 x 300 pixels
- Event ‘Banner’ Size: 16:9 ratio, preferably 1600 x 900 pixels
- Group logo size: 300 x 300 pixels
- Group banner size: 1536 x 768 pixels
Using the right image sizes can take your profile from good to great!
Adhering to the optimal dimensions guarantees your visuals are crisp and distinct, thereby enhancing your brand’s professional image. Whether you’re updating your personal profile, managing your company’s page, or posting content, these guidelines will ensure you put your best foot forward.
So, before you upload your next LinkedIn image, refer to this guide to ensure every pixel makes a difference!
