Case study

Nonprofit Brand Refresh

brand // website // graphic design

Opportunity

We were tasked with elevating the brand and web presence for a Non-profit focused on helping SEAL veterans as they transition to the civilian world.

Outcome

By developing a contemporary and bold brand from voice to visuals we were able to put the organization on par with its much larger and more-established competitors and partners. The brand refresh included a new take on their previous compass logo, an updated brand aesthetic with a modern, military-inspired color palette, a brand guidelines to help align their website, collateral and outreach, and a completely revamped website to mirror their new voice, brand, and improve the overall user experience.

Brand identity

Web design & production

In conjunction with the brand refresh, our client asked us to design and develop a new website presence with an easy to use interface so that they could regularly update their content, events and news.

Brand voice & guidelines

In additional to a visual revamp, we updated the client’s brand voice and tone and put together a cohesive brand guideline to help the team stay consistent across all customer touch-points.