Case study
Insurance Group Brand Refresh
messaging // brand // design
Opportunity
Develop an updated messaging and brand platform for an insurance company and its family of sub-brands that can be applied to existing marketing and communications collateral.
Outcome
After performing a competitor audit and internal workshop, we first developed a messaging framework with a refined vision, mission, and value proposition. This work was then leveraged into a visual brand exploration, culminating in new logos for both the parent company and its sub-brands, an updated color palette, new design elements, and a set of brand guidelines to pull everything together.
Recent projects
Live Events and Galas
From live event opening performances, to projection mapping scenic elements, themed receptions, parties, and awards galas.
Internal Communications
An internal subbrand extended across a variety of materials including a Sharepoint website, presentations, zoom backgrounds, events, and more.