Case study

Insurance Group Brand Refresh

messaging // brand // design

Opportunity

Develop an updated messaging and brand platform for an insurance company and its family of sub-brands that can be applied to existing marketing and communications collateral.

Outcome

After performing a competitor audit and internal workshop, we first developed a messaging framework with a refined vision, mission, and value proposition. This work was then leveraged into a visual brand exploration, culminating in new logos for both the parent company and its sub-brands, an updated color palette, new design elements, and a set of brand guidelines to pull everything together.