Case study

Insurance Company Brand Refresh

brand // content marketing // website // media production

Opportunity

Our insurtech client was looking to refresh their brand messaging and elevate their brand story visually and through various mediums.

Outcome

Through a competitor audit and messaging workshop we helped our client refine their vision and mission, and develop a positioning statement that better reflects their unique place in the market. To elevate their visual brand, we developed a clean and modern design approach emphasizing photographic imagery to reflect the industries and workers they specialize in. This new look and feel was applied across a fully redesigned and restructured website, an updated event presentation and pitch deck, as well as videos and other digital media assets to create a cohesive brand story that reflects the company’s updated messaging and brand.

Web design & production

Year in Review video

We developed and produced a video to help highlight the company’s top accomplishments from the previous year, based on audio and video footage of a presentation given by the CEOs. By interspersing the original footage with animated typography and industry visuals, we helped our client tell their story across social media.