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Case study

Startup Brand Refresh

brand // website // media production


We were tasked with elevating the brand and web presence for a rapidly growing insurtech startup.


By developing a sophisticated and bold brand from voice to visuals we were immediately able to put the company on par with multi-billion-dollar competitors and partners. The brand refresh included a new cohesive and uniquely positioned messaging platform, an updated brand look and feel, new presentation template, booth design, video, social media graphics, and a completely revamped website to mirror the new brand and improve the overall user experience.


Web design & production

Presentation template

Designed for Google Slides

Digital media

Social media audio cards and digital advertising

Product launch video

In conjunction with the brand refresh, our client asked us to develop a video to launch their new insurtech product offering. Using interesting visuals, typography, music, and motion graphics we created a fast-paced piece to tell the product story from concept to final cut, for use on the client’s website, social media, and in their event booth.

Tradeshow booth design

Cowbell ITC Booth
Cowbell ITC Booth Graphics - Backdrop
Cowbell ITC Booth Graphics - Triangle

Times Square digital ad

Prior to the brand launch, our client asked us to develop a digital ad to celebrate their Series B round of financing. We worked with them to concept, design, and produce a looping motion graphics piece featuring the portraits of all their employees at the time. The graphics were shown on the Nasdaq digital billboard in Times Square to coinciode with the funding announcement.

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