27 Jul 2023

Social media graphic trends

The hottest social media graphic trends this year setting the interwebs ablaze


In the fast-paced digital world (hello, Threads!), social media trends can be challenging to keep up with and capture your audience’s attention. With social media users’ attention spans shrinking by the minute, you can attract them with eye-catching posts.

That’s where social media graphics come in. Today, we’re breaking down the hottest social media graphic trends this year setting the interwebs ablaze.

From minimalist designs with a splash of color to animated graphics that bring stories to life, these trends are revolutionizing how brands communicate and connect with their target audience.

Minimalism with a pop of color

Less is more! Simple and clean designs are all the rage this year. Imagine spacious layouts where every element breathes freely. It’s like giving your graphics room to dance! But don’t stop there—add a pop of color to make them stand out. Picture vibrant hues strategically placed against a calm background, creating a visual explosion. It’s an instant attention grabber that leaves a lasting impression.

Storytelling with animation

Animated graphics are stealing the spotlight! We’re talking about videos that tell stories, cinemagraphs that mesmerize, and GIFs that stop the scroll. These animated wonders bring static images to life, capturing viewers’ attention like never before. They’re not just pretty pictures but immersive experiences that evoke emotions and keep audiences engaged. So, let your creativity soar with motion graphics that narrate your brand’s stories visually and compellingly.

Retro art

Retro art is having a renaissance. Retro-inspired designs and nostalgic design elements are everywhere. The factors that continue to fuel the popularity of this trend is its timelessness and nostalgia. Influencers on Instagram and TikTok are incorporating nostalgia into their content by sharing ‘90s and early 2000s trends to comfort their audience of simpler times. And it extends to brands, too

Authentic user-generated content

Keeping it real attracts your ideal audience. User-generated content (UGC) is like a secret sauce that adds authenticity to your brand. Think about it—real people using and endorsing your product or service, sharing their genuine experiences. It’s relatable, trustworthy, and a powerful way to connect with your audience.

Incorporate UGC into your social media graphics, showcasing user testimonials, reviews, and moments of joy. Doing so builds a sense of community, establishes trust, and encourages others to jump on board. Let your users be your biggest cheerleaders!

Bold typography and custom fonts

Words speak volumes. Typography isn’t just about conveying information; it’s a design element that oozes personality and style. This year, bold and eye-catching typography is stealing the limelight. We’re talking about 3D text that pops out, layered fonts that create depth, and custom hand-drawn lettering as unique as your brand. Let your typography shine and make a statement!

It instantly sets the tone and personality for your brand, capturing attention like a magnet. So, feel free to get creative and experiment with unconventional fonts.

As social media continues to evolve, staying on top of the latest graphic trends is crucial for brands to make an impact. The trends we’ve explored are your secret weapons to wow your audience and stand out. From minimalist designs with bold colors to animated graphics that bring stories to life, these trends unleash your creativity and help you build a strong online presence.

So go ahead, embrace these trends, and let your imagination run wild. What trends are you going to implement this year?

Categories: Social Media
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