At DoubleShot Creative, we share our favorite marketing campaigns, social media posts, design trends, and more with each other to continue pushing the boundaries of creativity. When you witness someone else’s creative genius, it can often inspire you to tap into yours.
So, let’s lose ourselves in these creative marketing examples for a few minutes and look at some of our most recent creative crushes this month.
We had to come back to Allan Peters because what he is doing with logos is nothing short of amazing. With almost 7 million views on his Gatorade reel, he’s slowing it down so we can get a closer look at the brilliance behind the design. We are still crushing on his ability to study and digest every aspect of an image, improving logos with sometimes the smallest adjustments. His fun and creative work with the Gatorade logo is a perfect example of how exciting marketing can be. Who knew a geometry lesson could be fun?
Let’s take a stroll through Central Park. Veronica Lawlor’s illustrations bring Central Park to life in the most enchanting way through every season. Each piece captures the park’s unique charm, from the vibrant fall colors to the peaceful winter snowscapes. One of the things we love most? This is a lesson for all of us in how effective interactive and engaging visuals can be in marketing, capturing the audience’s imagination and drawing them in. Her attention to detail and playful style give us a fresh, delightful perspective on Central Park. We can’t wait to see what she does next!
This “Villages of the World” project is a beautiful showcase of creativity that lets us peek into different corners of the globe. From the charming streets of France to the lush landscapes of Ireland and the vibrant markets of Morocco, these colorful videos make us feel like we’re traveling without leaving home. We love how creativity can spark innovation, build community, and stir excitement. These delightful glimpses into village life inspire us to dream, explore, and appreciate the world’s diversity. Who knew a few short videos could make us feel connected and curious?
Icons are all around us, and when they’re done right, they can inform, evoke emotion, and even inspire. This “Iconography” project is a fantastic example, featuring vibrant colors, playful lines, and a mix of cultural elements to create a collection of eye-catching icons. Each one tells its own little story, making them as delightful to look at as they are functional. This collection is worth checking out for a burst of creativity. What’s an icon you’ve seen lately that nailed it?
Maybe they meant something other than for this to be the next trend for headshots, but we can see it! Imagine seeing this fresh and creative approach replacing your website’s usual status quo images. Infusing creativity like this into a website, campaign, or social media can effectively convey what your company is about, showcasing the vibe and energy you bring without needing to spell it out. These unique illustrations add a personal touch and make your brand stand out. What do you think? How would you use fun illustrations to add more to your brand?
Verizon’s latest campaign is spot-on, showing how perfectly their services fit into our everyday lives. With scenarios everyone can relate to, it’s easy to see ourselves relying on Verizon in any situation. The message? Verizon is ready for us right now; no waiting is required. It’s a fantastic example of how to weave your message into marketing by tapping into real human experiences.
Now we want to hear from you. What creative marketing examples have you been crushing on lately? Drop your favorites in the comments below.
