In the fast-paced digital marketing realm, where trends come and go, evergreen content stands tall as a timeless strategy that delivers exceptional results.
Evergreen content is valuable, enduring, and pertinent information that retains its relevance over time. In other words? A blog post that doesn’t have an expiration date. A quote card that you can use a year later.
Today, we’re exploring the importance of it for your business, showcasing its ability to drive organic traffic, engage audiences, and establish your brand as an industry leader.
Let’s dive into how it can fuel your marketing efforts for long-term success.
What is evergreen content?
Evergreen content is a perpetual resource that remains useful and valuable to readers, regardless of the current trends or season. Unlike time-sensitive content, evergreen content maintains its relevance over time, continuing to attract organic traffic, generate leads, and establish your business as an industry expert. This type of content typically addresses timeless topics, provides in-depth information, and offers practical solutions that readers can refer to repeatedly.
Why is evergreen content important?
It’s a perpetual resource that remains useful and valuable to readers, regardless of the current trends or season. Unlike time-sensitive content, evergreen content maintains its relevance over time, continuing to attract organic traffic, generate leads, and establish your business as an industry expert. This type of content typically addresses timeless topics, provides in-depth information, and offers practical solutions that readers can refer to repeatedly.
1. It boosts your organic traffic.
It’s a magnet, consistently attracting organic traffic to your website or blog. As it remains relevant over time, it ranks high in search engine results pages, driving a steady stream of visitors to your online presence.
Take your SEO, for example. According to HubSpot, evergreen content is SEO-optimized to drive website or blog traffic; and since the content rarely changes, the webpage address is a good choice for SEO.
Similarly, a study by Parse.ly found that over half of the top 100 sites in their network get more than 5% of their page views attributed to evergreen content.
2. It establishes authority.
Creating valuable, long-lasting content positions your brand as an authority in your industry. As readers find your content consistently insightful and reliable, they develop trust in your brand, leading to increased engagement, customer loyalty, and potential conversions.
A Content Marketing Institute report states that evergreen content is vital at different sales funnel stages. It attracts prospects at the awareness stage, educates them during the consideration stage, and nurtures leads through conversion.
3. It creates long-term value.
Unlike trendy or time-sensitive content that quickly loses relevance, evergreen content offers long-term value for your business. It can be repurposed, shared across various platforms, and updated periodically to ensure it remains accurate and helpful, providing ongoing benefits for your marketing efforts.
Pro tip: Add relevant hashtags to social media posts with evergreen content to improve the reach of the content.
Content in the wild
Ready for some inspiration? Here are a few impressive examples we love:
FTD: DIY Tea Bags
Nike: How to tie shoelaces for a casual fit
Serious Eats: Easy Pie Dough (Crust)
DoubleShot Creative: How to Conquer Creative Roadblock 😉
In the dynamic world of digital marketing, this is a steadfast way to increase your content’s reach. Try implementing this strategy, and let us know how it brings your content to life.
