At DoubleShot Creative, we share our favorite marketing campaigns, social media posts, design trends, and more with each other to continue pushing the boundaries of creativity.
When you witness someone else’s creative genius, it can often inspire you to tap into yours. So, let’s lose ourselves in these creative marketing examples for a few minutes and look at some of our most recent creative crushes this month.
How could we not love a campaign called “Let’s Create”? We’re inspired by how a 110-year-old brand like IBM is pushing to stay current, inviting partners to come together and shape the future of their industry. Using dynamic videos, fun music, and ultra-cool programmed portraits made entirely out of generative code, IBM is inspiring leaders and us to get creative. It’s a global party where innovation, collaboration, and visionary thinking are the show’s stars, and that is something we can rally around.
The Back to Blue initiative is crushing the website game with its super sleek design and irresistible content. The interactive site is buzzing with energy, making you feel like you’re on a live tour instead of just scrolling. It’s packed with cool features that blend education with calls to action, giving you all the feels to help keep our planet sparkling clean and healthy. Add in eye-popping visuals and an immersive experience; you can’t help but stay hooked, learning new things and getting pumped to take action. Keeping the crowd captivated, informed, and inspired to make real-world changes? That’s what we call a marketing win.
If you’re looking for a visual treat, @franckgerardart’s Instagram page is where it’s at! His striking contrast of bright and bold colors with black and white jumps off the screen, creating an almost electrifying feel. Curved and blurred lines give his work a dynamic feel, making the images come alive as you discover the faces hidden in the vibrant hues. This Instagram account is at the top of our list for our next dose of inspiration!
Creative marketing often inspires us to embrace fun, not take ourselves too seriously, and infuse a playful spirit into our business efforts. Elf Beauty is acing this approach by bringing in the legendary Billie Jean King for their next marketing campaign. This collaboration promises to bring a vibrant, energetic vibe that perfectly embodies the joy and excitement we aim for in our strategies. By keeping things light-hearted and enjoyable, Elf Beauty demonstrates that simple fun can make a powerful and lasting impression, capturing the hearts and minds of their audience.
This marketing campaign is both fun and genius! Ever wondered what music smells like? Well, for $200, you can dive nose-first into the world of Nose Music, a brilliant box set created to benefit dublab and the Institute for Art and Olfaction. Imagine sniffing Kraftwerk’s “Computer World” with its notes of circuit boards and LED lights or catching the aroma of overripe bananas and black leather from The Velvet Underground. It’s a multi-sensory adventure that encourages you to take a break from your screen, spark your imagination, and experience music in a new way.
Now we want to hear from you. What creative marketing campaigns have you been crushing on lately? Drop your favorites in the comments below.
