As a creative and digital marketing agency, it’s our job to stay up to date with the latest and greatest design and marketing trends. This year, we have seen a wider array of activities gaining momentum and significantly impacting the event and marketing landscape; that’s why I talked to each of our team members to learn more about what they’re tracking for marketing trends:
Background and Element Animation
Background and Element Animation is a trend brought to you by Patty Tulloch, DoubleShot Creative founder and creative director. People love eye-catchers, so whether it’s animating elements on a web page, creating background movement on PowerPoint slides, or designing GIFs for social media, even the subtlest of motion can help you grab attention.
Rainbow-tone brand palettes
Meghan Cordella, Creative Director at DoubleShot Creative, has noticed a lot of rainbow-tone brand palettes with a focus on pink. There is no limit to where design can go, from bright neons and geometric shapes to more subdued and organic earthy tones to even modern and clean traditional looks. The possibilities are endless.
Big Type Trends
This trend comes from Noëlla Bible, DoubleShot Creative’s Art Director. Large, chunky fonts with the ’60s and ‘70s vibe are making a comeback! Extra points if they focus on serif.
The other trend on Noëlla’s radar is gradient maps. Evolving from the mono/duotone trend that doesn’t want to die, additional colors are now being introduced.
Our VP of production, Kathy Hutton, is noticing a trend in consumer concerns about climate change. While consumer concerns about climate change reached a tipping point in 2021, we expect calls for action to grow louder in 2022. As eMarketer points out, thinking about sustainability has gone from garnering brands’ bonus points to becoming table stakes.
Take Microsoft, for example. They pledged to share product schematics with providers outside its authorized service network after shareholders advocated for customers’ right to repair their own devices.
Erica Moy, Digital Marketing Agency Specialist at DoubleShot Creative, has her eyes on social commerce. According to Gartner, by 2025, organizations offering a unified commerce experience by frictionlessly moving customers through journeys will see at least a 20% uplift in total revenue.
Platforms like TikTok, Instagram, and Pinterest have already embraced the most recent commerce features and integrations. Still, we will likely see more platforms work to support social shopping interfaces.
Short-form video with text
Our last social media trend comes from Allee Gette, Digital Marketing Agency Specialist at DoubleShot Creative. Allee noticed that short-form video with text is filling up our social media feeds. Platforms like TikTok and Instagram Reels prioritize short-form videos, specifically under 15 seconds, and many people are utilizing this to showcase text.
It can be in the form of a quote or a poem, and users note that if you keep the video under 7 seconds, most people will have to rewatch it to thoroughly read the text, leading to higher engagement numbers and better algorithm performance.
Now it’s your turn. What marketing trends are you keeping your eye on? We’d love to hear from you in the comments.