Great storytelling isn’t about the length of a story or the complexity of it. Instead, it’s about knowing how you want the audience to feel and what they should easily take away from it.

The art of the storyteller
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Great storytelling isn’t about the length of a story or the complexity of it. Instead, it’s about knowing how you want the audience to feel and what they should easily take away from it.
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Funny. Heartwarming. Celebrity-filled. Those are the words our team used when talking about this year’s Super Bowl commercials.
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