It’s the ninth day of our Holiday Giveaway! In case you missed it, for the month of December we’ve been giving away a collection of specially curated templates, images, music playlists and more to help you rock your marketing efforts in 2017.
Today’s post is dedicated to helping you utilize storytelling plus a few other tips in order to make your next brochure stand out in a crowd.
Despite what you may think, in a world dominated by social media and all things digital, the brochure is far from dead. Whether in print or saved as an online PDF, a well-designed brochure is still a very effective marketing tool.
Tip 1: Everyone judges a brochure by its cover; make sure yours stands out for all the right reasons.
An effective brochure cover is one that grabs your attention and gives just enough away to make you want to open it and read more. This is your chance to make a lasting first impression that will be the deciding factor in whether a viewer chooses to see what’s inside or completely pass you by.
It’s not enough to simply throw a pretty picture up with a few attention-grabbing words. Give your audience a preview of what’s to come when they open up the brochure and begin to read. Your cover should boast a strong message that will entice your audience without giving them the entire story, and should be accompanied by an image that works together with the text to reflect your brand or campaign.
Tip 2: Make meaningful design choices.
A large wall of copy is the last thing that your audience wants to see when they open your brochure. Keep things short and simple, using smaller sections separated by headlines and subheads. Make sure your headlines and subheads offer a good description of the following section to ensure that readers get the message even if they simply glance at your brochure.
At the end of the day, it’s important that your design is a reflection of you, your company, and your brand. Keep your brand guidelines in mind when making style choices such as fonts and color scheme.
Pro Tip: If posting your brochure as an online PDF, invite users to read more by including links to your website and longer blog posts and articles.
Tip 3: Let your images do the talking.
If there’s one thing we’ve stressed during our holiday giveaway, it’s the saying “a picture’s worth a thousand words.” Nothing turns a reader away faster than opening up a brochure and seeing a sea of text. One of the best ways to tell your story is through visuals.
But don’t just throw any image up.
It’s important to use a wide variety of images that speak true to the message you are trying to convey. Consider using photos of your company’s headquarters, your product in action, or your team to help tell your business’ story. Graphics such as drawings, charts, graphs, and maps are also beneficial ways to illustrate the benefits and positive impact of your brand, its services, or your product.
Another great tip is to consider adding infographics that often require little to no text to get your message across. Visit our post from day four of our holiday giveaway to learn how to create images that speak for themselves.
Pro Tip: If you’re creating a digital brochure, increase audience engagement by embedding videos or animated gifs.
Tip 4: Make yourself easy to find.
One key factor that people sometimes forget to include on their brochure is their contact information. Always make sure that people know where to find you. Include your contact information like your company name, website, address, email address, telephone number, etc. as well as your social media handles or links to your pages.
And now what you’ve been waiting for… the free download! To help you create the perfect brochure, we’ve put together a design template for you to download and customize to meet your needs.
Our giveaway has ended! To get more information, including how to spice up your next brochure, contact us here.
That’s all for today. Check back on Tuesday for our final giveaway of the season. In the meantime, be sure to cast your vote to help us choose where we give back this holiday season!