Holiday Giveaway Day 1: Six Tips to Create a Stellar Social Media Schedule

Holiday Giveaway Day 1: Six Tips to Create a Stellar Social Media Schedule

How to Create a Social Media Schedule |

It’s day 1 of our Holiday Giveaway! In case you missed it, for the next month we’re giving away a collection of specially curated templates, images, music playlists and more to help you rock your marketing efforts in 2017.

What’s today’s super awesome giveaway from DoubleShot Creative?

We’re sharing our favorite tips on how to create a social media schedule, and giving away a social media scheduling template to help you get started.

A social media schedule is like getting your holiday shopping done early. And here at DoubleShot Creative, we love planning ahead. We use Trello to keep track of our To-Dos. Our friend Slackbot reminds us of important due dates. And old-fashioned pen and paper is perfect for jotting down ideas when inspiration strikes.

Planning ahead when it comes to social media is just as important. Scheduling social media content in advance makes room for real-time updates. You’ll allow yourself the flexibility (and time!) to jump in on trending and late-breaking topics on Twitter, holding a Facebook Live session, or joining a conversation on LinkedIn. Taking the time to schedule the content in advance will also help ensure its quality. If you wait to post your content in real-time, you’ll find yourself scrambling to find something to share with your followers. Sharing quality content on social media is essential to engaging your audience and attracting new followers.

And so…without further ado…Here are 6 tips for successfully scheduling your social media content:

Figure out what content resonates with your audience. Take the time to ensure you explore the strongest interests of the specific people you want to reach. You can do this by looking at past social media posts to see what performed best. Facebook, LinkedIn and Twitter all offer free tools to see your business’ social media analytics. You can use this information to hone in on what types of content is of greatest interest to your audience.

Need additional inspiration or content ideas? There are lots of great resources to help you curate content that will resonate.

BuzzSumo is one of our favorites. You can discover content by simply entering a topic or domain and voila! They provide a list of content that you can filter by type, domains, language, and timeliness. Give BuzzSumo a test drive for free or plans start at $99/month.

Another great tool is Panda 5. Besides having one of the cutest mascot, Panda 5 allows you to browse multiple websites at the same time, while pulling in RSS feeds of your favorite content. A basic account with 3 RSS feeds is free.

Need more help curating content?  Consider checking out Nuzzel, Feedly, Cronycle and Klout.

Decide when and how often you should post. This depends heavily on your audience, campaigns you are running, the social network you’re using, and your business.If you’re looking for a general guideline, here’s how frequently we suggest posting:

  • Facebook: 5-8 times per week
  • Twitter: 2-3 tweets per day
  • LinkedIn: 2-3 times per week
  • Google+: 3-5 times per week
  • Pinterest: 5-7 times per day

Remember that quality is more important than quantity when it comes to social media . Make sure not to bombard your audience with messages that won’t provide them with any value. Instead, imagine you are a follower of your company and ask yourself, would I be interested in this content?

Select the social channels that are right for your business. When creating your channel and scheduling strategy, consider what type of content you plan on publishing, along with your goals and objectives. Here’s a quick rundown of what you can expect on each channel:


Type of Content

FacebookWide variety (male & female, ages, interests)Sharing news, links to info & blog posts
TwitterYoung adults, news and technology enthusiastsSharing news, links to info & blog posts, native photos and videos
Google+Students, technology enthusiasts, malesLinks to info & blog posts, photos, videos
InstagramFemales, design enthusiasts, young adultsImages, videos
PinterestFemales, makers, design enthusiastsImages, infographics
LinkedInProfessionalsThought leadership content, testimonials, product information


Don’t fill your schedule with self-promotion. Follow the 80/20 rule when it comes to content. That means 80 percent of your content should be relevant, valuable content for your audience and 20 percent should be sales-driven, self-serving content.

Find tools that fit your budget and will help you reach your goals. Social media tools are another way to free up your time for on-the-spot interaction and other social media tasks like building a community. Tools allow you to schedule the posts in advance, dive into deeper analytics and target key influencers. A few of our personal favorites are SproutSocial, ViralWoot and Intellifluence.

SproutSocial, a social media management tool, enables you to schedule and optimize messages on multiple social media platforms, provides detailed analytics, and we must say, has some of the best customer service around. Plans start at $99/month.

If Pinterest is essential to your digital strategy, ViralWoot is a must. It helps you take your Pinterest marketing to the next level by enabling you to schedule pins, boost your presence and engage pinterest influencers. Plans start at $10/month.

Another tool we’ve had our eyes on is Intellifluence. Helping you discover and collaborate with the influencers for your brand, Intellifluence enables you to search for influencers by country, social network and keywords. Once you select influencers, you can send them a pitch to collaborate and manage communications with them. Plans start at $9/month.

To discover even more tools, check out Buffer’s list of social media tools to try in 2017.

Keep at it! Success on social media doesn’t come overnight. You establish trust and create value over time. It’s important to have a consistent presence on social media to engage and grow your audience.

Now what you’ve been waiting for … today’s giveaways! We’re providing you with all of the templates you need to plan content for your social media channels.

Our first giveaway is our At a Glance Social Media Editorial Calendar. Use this template to plan dates, times and content topics for your social media channels.

Social Media Editorial Calendar

Here’s an example of how to use the At a Glance Social Media Editorial Calendar. Simply download the template below, and add your content plans for the week.

Our giveaway has now ended! To get more information, including more tips about social media scheduling, contact us here

The next giveaway is our Social Media Editorial Calendar template! Now that you have your content topics picked out, it’s time to construct each post.

social media editorial calendar

To use the Social Media Editorial Calendar, click the download link below and fill out the editable fields with your text and links to any blog posts or images.

Click here to download our Social Media Editorial Calendar template as a PDF.

Click here to download our Social Media Editorial Calendar template as a Word document.


That’s all for today. Don’t forget to check back on Thursday for our next giveaway!

Until then, cast your vote and be part of selecting which charity we give back to this holiday season.

**Note: This is not a sponsored post. These are our honest opinions about the best tools and tips for social media.

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