As millions turn in to watch the Super Bowl this Sunday, it isn’t just about football. It’s also about those 30 and 60-second commercials. This year, a 30-second Super Bowl ad is reportedly selling for as much as $5 million.
Successful advertisements capture your attention, leave a footprint in your mind, and sell you on the brand (without you realizing it). Whether it’s because of the ad’s humor, heart or star power, here’s a list of our favorite Super Bowl ads from recent years:
Budweiser’s “Puppy Love”, 2014
This commercial tops our list because it tells a story. It weaves in surprises, emotions, and have we mentioned we love dogs?
ETrade’s “Baby”, 2013
We know a lot of marketers think talking babies are overdone, but we can’t get enough of this playful and humorous commercial.
Volkswagen’s “The Force”, 2011
Although this ad premiered five years ago, its force is still strong. It delivers a unique and memorable brand message.
Nike’s “Michael Jordan and Bugs Bunny”, 1992
And lastly, just because nostalgia and … Space Jam.