Content marketing is an effective way to increase brand awareness and build a connection with current and potential customers. If it’s done well, your content should be authentic, share your story and inspire your followers to share it. Delivering genuine blog posts, interesting videos and shareable infographics will build a strong connection with your audience.
Check out these facts and stats that prove content marketing is an effective way to build relationships with your followers:
1. Start a conversation.
Imagine your post among all of your competitors’ posts vying for your target audience’s attention. Does yours stand out? One of the best ways to make sure your content shines is to make it conversational.
2. Quality and quantity are equally important.
Think of content marketing like a television show. No one is going to get invested in a subpar series or a series with only 2 episodes in the span of three months.We know it can be difficult to consistently produce excellent blog posts or captivating social media posts when you’re trying to run your business. If you’re unable to produce those items in-house, make sure you invest in resources that have a track record of producing high-quality content.
3. Learn to optimize.
Search Engine Optimization (SEO) leads have a 14.6% close rate , while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. [Search Engine Journal]
Keyword research is one of the highest return activities in the search-marketing field. Ranking for the right keywords can make or break your website.Research keywords so you can determine what words people use when discussing the topics important to your business. Use this information to help determine the focus, tags and title of your posts.
4. Tell your story with visuals.
When presented with images or text, readers’ eyes are naturally drawn to images. There are numerous ways to use images in your content strategy including blog images, social media images, and infographics.
5. Video plays an important role, too.
Video is a way to provide your audience with entertainment and information. Take the time to define what you want to accomplish with your videos, so you can accurately measure whether your video content marketing has succeeded.
6. Make sure your materials look good across a range of devices.
If your audience is able to interact with your content on all platforms and devices, you’ll generate more engagement. Consider what customers will want from you when they’re on each type of device. For example, is your location and contact information easy to find on your mobile site?
7. Buyers are looking at your social media accounts.
Customers find the greatest benefit of social media is gaining a greater confidence in their buying decision. Add this fact to the long list of reasons to be authentic in your marketing efforts.
8. Determining ROI is possible.
You need to understand how much growth content marketing has produced for your company. This growth could come in the form of increased sales, brand awareness, followers, or all three. No matter what your goals are, it’s important to determine the type of growth you would like to see and communicate it with your marketing team.If you want to start measuring your ROI, Google Analytics is a great (and free!) tool to determine the organic traffic your materials generate.
At the end of the day, creating original and engaging content can be a challenge for many businesses due to lack of resources including both time and budget.
Although we can’t add more hours to your day, we can share more about how content marketing can grow your business. Let’s get together and talk ideas — an early morning double espresso, mid-day cappuccino or happy hour cocktail — the first round is on us.